"It has cut the time it takes to do everything in half... I am no longer the only person who can fix typos. Anyone in the office, once they find a problem can go in and fix it themselves. With the last system this simply wasn’t possible..."
Crisp Code Logo

Project: Website Redesign and Development


Sean avatar cutout style hs
Role: Lead Developer
Lead the development effort in this one-off CRM ruby on rails application. After initial launch, taught internal staff enough to make updates autonomously and supported higher level efforts when needed.
Tony hs
Role: Architect and System Design
Working from lose customer guidelines, Tony envisioned the project, worked with the customer to refine the scope and details, coordinated the moving pieces, and ramrodded the work to completion.
Justin hs rotate
Role: Developer
Built the wireframes,


Focus the Nation was growing and the existing Drupal content management system (CMS) began to show its limitations. The growth of their site—and their ability to communicate with their audience— became increasingly constrained by the spaghetti bowl of custom code developed within it. Realizing their efforts were futile, they turned to Crisp Code to launch a new site.


Focus the Nation knew they wanted a new content management system, but weren’t sure what they wanted it to do. Crisp Code jumped in, and wrangled Focus the Nation staff into a day-long requirements gathering session (business jargon for uncovering what they really wanted), uncovering essential requirements, user needs, and nailed-down the project scope. This process pinpointed the need for a website/application specifically tailored to Focus the Nation’s needs. We recommended Ruby-on-Rails, because of its extendability and ease of support. Our crack dev team built the new site to integrate with social media (Facebook and Twitter), opening new channels of communication between staff and supporters. The site also supports online donations, integrating with PayPal.

With the new site employees can login to a streamlined administration backend, displaying dynamic usage statistics of supporters and enables staff to manage and communicate with its outreach campaign supporters from one simple place.

This custom site combines the functionality of a content management system and a customer relationship management system which gave Focus the Nation staff to track relationships that couldn’t be stuffed into a traditional sales based CRM.

Our team “Crispified” the Focus the Nation into a beautiful solution for a truly unique organization.